Raphdan Luxury is a recent start-up small business of an upscale African fabrics /prints and fashion accessories targeted at males, females, and children of all ages. Raphdanluxury not only develops the African fabrics/prints business, but supports it with advertising and promotion campaigns. Raphdanluxury business plans to strengthen its partnership with wholesaler and retailers by developing brand awareness. It also intends to market its line as an alternative to existing fashion lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
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