For example, at My Coupon Doc we are integrating our discounts into EHRs and kiosks to address precisely this issue. Instead of detailing paper savings cards to doctors who never passed them on to their patients, we wanted to give pharma the ability to digitize this process. By using existing technologies we pass along savings in a way that helps scale brands and doctors can actually manage. This way the savings programs that are meant for patients actually get to them.
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