A trade mark is one of the most important business assets you’ll ever own. It is your name or your logo that distinguishes your company services or products in the marketplace. By registering your trade mark you can prevent others from using your business identity which can lead to confusion for your customers and damage your reputation. Registration of your trade mark gives you legal protection for your mark. Trademarks include words, designs, combinations of words and designs, and distinctive shapes or wrappings that distinguish your products and services. Your business name or trade name may also be registrable as a trademark if it is used to distinguish your products and services from those of others. Registering your trademarks is an important step as it allows you to better protect your brand against imitation or misuse.
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